Taiwanese multidisciplinary designer based in Brooklyn, NY.

MovieQ

Product Design | 2020
UI/UX Designer
Honorable Mention
Adobe Creative Jam 2020 by Adobe & Netflix

LGBTQ Movies play a crucial role in LGBTQ teen community, which makes us realize that being LGBTQ is normal and should be proud of. However, many teens often find it hard to talk about it because there is no community to share with. movieQ is a social and movie streaming platform that connects LGBTQ+ community members through movies. By using movieQ, people can make friends through watching movies together and discuss with other LGBTQ people online. Our goal is to create an online community to empower and connect LGBTQ people in the world.

Collaborated with Zeyao Li.

movieQ

Watch together, connect together.

Challenge

Design a third-party desktop web site or desktop app (not Netflix-branded) where the community can celebrate shared stories together through communal and authentic experiences.

Inspiration

When we grew up as queer, we could only watch LGBT films secretly in bed after our parents left. We often felt isolated in society but those movies gave us the strength to live our lives. Thus, in the pride month, we decided to launch a platform where queers can connect with each other through LGBT films and potentially find their date on it. We use movies as an icebreaker and let queer find their people to talk to even during the time of quarantine.

Problem

In 2020, over 151.6 million people subscribe to Netflix. With the COVID-19 situation, Video Streaming service revenue is predicted to continue growing in the future. However, global pandemic limits the interaction between people.

So we want to explore:

How might we help the community utilize video streaming platforms and share their experience with content such as series television shows and movies they love?

Research

Since both members of the team identify as queer, we decided to focus on the LGBTQ community and think about how to bond the community through video streaming services. A 2017 Gallup poll concluded that 4.5% of adult Americans identified as LGBT with 5.1% of women identifying as LGBT, compared with 3.9% of men. A different survey in 2016, from the Williams Institute, estimated that 0.6% of U.S. adults identify as transgender. According to a 2019 research by Community Marketing & Insights, about 84% LGBTQ people in the US read or watch LGBTQ media content on a regular basis.


After consumer research, we found out that the target audience of this product would be LGBTQ+ members who subscribe to streaming platforms and regularly watch LGBTQ-related media. Our target audience likes to meet people and share opinions about movies with communities.LGBTQ people often suffer from isolation and disconnection from the LGBTQ community since they don’t feel comfortable talking about sexuality or LGBTQ-related issues with others or can’t find access to it. From a personal perspective, I learn about LGBTQ and discover my sexuality mostly through movies and TV when growing up, however, it’s hard to discuss it with others since no one I know was watching the same thing, which sometimes leads to depression and a sense of isolation.

How can we integrate social functions into a video streaming platform to empower the community?

Prototype

movieQ puts our members in the first place, so when we delivered our user flow, we decided to let the flow go to user profiles from most of the pages. When signed in, there will be profiles displayed on the front page based on the recommendations. Users can also explore other profiles from the movie details and community page. The flow is designed to let users find other people through the website with movies as an icebreaker and a communal bond.

Meet New Friends

As a social and streaming platform, movieQ helps users to find other LGBT-movie lovers within a few touches. After adding others as friends, users can invite them to enjoy a movie together and discuss the latest acclaimed movie they both love.

Share within Community

Finding people with similar tastes can never be easy, but movieQ provides multiple communities that allow users to chat with other members. We want people to find a sense of community through joining discussions.

Watch Together

movieQ helps our users organize watching events with friends. When watching movies together, people can discuss the plot and turn on video chat at the same time. Simply we create a friendly and cozy environment for you to enjoy your time with the other half.

Copyright 2020 Wen Chen. All rights reserved.