ROSE Inc. Lipstick Lounge

TH Experiential partnered with Rosie Huntington Whitley’s newly launched beauty line, Rose Inc, to create a novel pop-up experience in NYC. Guests were able to check in with their mobile phone, select what experiences and services they were interested in and book them. This strategy engaged 87% of attendees and 70% participated in one-on-one makeup services.

The pop-up entrance featured a reactive LED floor that revealed all of the newly launching lipstick shade names as people walked over. It provided an organic photo moment. They could also access augmented reality filters that surprised them with a lipstick try on moment and fun campaign branded overlays. People who posted their content to the hashtag were featured on a live UGC digital display wall onsite. I was in charge of designing the mobile interactive experience, producing the digital display art assets, and designing the branding filter.